I am certain that it is not only me who is worried about what I see and observe on media as a social trend, be it social or print. I am fairly tech savvy since I come from the IT background and have a decade of experience in dealing with many large enterprises in multiple digital transformation endeavors across the world. The reason I am mentioning this is that a lot of tech savvy Indian might blame my social content liking as the primary factor that affects what content I usually see because of the advanced digital personalization techniques being applied by the almost all the entities present on the internet. But that is not the case. All I am subscribed to is news portals, digital media production companies etc. But every now and then, I encounter content that is terribly irrelevant to my interests. Even for the country, the majority of user generated content is becoming useless and harmful for the population that is vulnerable to such information. From the quality of the content that I have encountered, a large portion confirms that
it has impacted the small little brains of younger population in (mostly) the negative ways. Thanks to mobile adoption rate and and the cheap internet.
You can also observe, if you too haven’t become addicted yet, that the inclination and obsession of our young Indian population for the foreign digital media distribution channels like Tik-Tok, Instagram, Facebook and even Youtube have turned the aspirations of large group of youngsters into becoming pranksters or Youtubers or comedians. If you consider these targeted individuals as products of the aforementioned platforms, then the product these ‘products’ are producing is as useful as electronic waste left over by these giants. The creativity, reasoning, logical thinking, empathy has reached to a new all time low and the only thing the affected young Indian teenagers are looking forward for is getting the social validation about their creepy digital mess. And to get this validation, they are ready to go to any level possible.
The younger generation, if you observe, has become more violent, less tolerate and hyperactive in their online engagements. You can read about involvement of teenagers into gruesome murders to drunken driving that causes death to all sort of activities that clearly indicate that a significant damage control might be needed in future, if the situation is not dealt with immediately considering it truly is a digital epidemic impacting mental health of young Indian talent that can otherwise be very very beneficial for the country’s development.
It is high time that the government carefully starts to work with social media giants to control content distribution. Anything that can psychologically impact the individuals must be destroyed or stopped from being becoming viral. Without a strong content moderation policy and strict laws to enforce that, it might become a really challenging to deal with mental health issues in the years to come.
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