The world has been fighting over it, for long!
The search engine optimizer of the website on which you are reading this article to the local politician of your area. They want your attention. You should find them relevant, and therefore, you should (first) click on the title and then (secondly) read/listen/watch it till the end.
But there is a catch, still!
You either do what has been mentioned above or start contributing for the betterment. Betterment can be expected if people are reading what you are writing or are listening to what you are speaking or are watching what you are shooting in your camera. In any given scenario, to become an influencer, you must have something that sticks you to the front page!